I received my Ride the Rockies swag in the mail. A cool t-shirt and hat as well as a sticker and some kind of yay you’re doing this insane ride promotional card. I enjoy the freebies and souvenirs of events I enter, but I never wear the stuff until after I finish. Why would I walk around saying I ran this or that if I haven’t yet? And yet—the promotional card for RtR clearly states, wear this hat! Wear this t-shirt! Tell everyone you know that you and 2000 of your closest friends will be participating in this 7 day 465 scenic wonder that IS Ride the Rockies!
I woke up this morning to 36ºF and snow on the ground and promptly returned to bed. I rode my bike outside 16 miles once earlier this month and cannot in good conscience, start wearing that damned, taunting swag until I at LEAST ride 20!
Do you wear your swag before you participate in the event?